IDF Campaigns

On July 19, 2011 by Cherise Shockley

In preparation for DSMA Live,  I would like to share a few links with you from the IDF.  We will discuss a few of these campaigns with Professor Jean Claude Mbanya, IDF President on DSMA Live, July 21, 2011, 9 PM EST.


IDF launched the O is for Outrage postcard campaign. We are working to ensure that as many Heads of State as possible attend the Summit. With the help of the American diabetes community and the blogs they write, we have launched a campaign to convince President Barack Obama to attend the Summit, with the hope that his intention to attend will inspire other leaders to take this issue seriously. We are using the hashtag #diabetesOutrage on Twitter.


World Diabetes Day participative video campaign: this year we are calling on people around the world to show and tell us how they are “Acting on Diabetes. Now”. We want individuals to send in a 5 to 10 second video that will be showcased on a special platform on the World Diabetes Day website. The individual video with the most “likes” will win a free registration to the World Diabetes Congress in Dubai, 4-8 December 2011. We encourage everyone to take part by sending us an inspiring message while using and promoting the blue circle, the global symbol of diabetes.



Electronic click campaign: IDF has launched the “click to agree” campaign. The campaign revolves around a key ask of the Call to Action, namely, essential care for all people with diabetes. We launched the campaign through the Advocacy to Action newsletter and we hope to reach our goal of over one million clicks by the time of the UN Summit. People can share our petition on their Facebook page, Twitter account or by sending an e-mail to their friends, family and colleagues. They can also encourage people to show their support by inserting one of our campaign banners on their website or blog. They simply need to select one of the banner sizes on our website and copy and paste the html code.


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