After Thoughts: Laura Kolodjeski
What a great show last night! We had the pleasure of spending the hour chatting with Laura Kolodjeski. Laura is the Community Manager in the Patient Solutions group for Sanofi US diabetes. As she says in her bio, she spends the majority of her time actively connecting with, listening to, and learning from people living with diabetes.
We covered a LOT of ground (which means you’ll have to listen to catch everything!). One of the biggest takeaways I got from the show was exactly what Laura said to wrap up. That she genuinely believes in Sanofi’s vision, and that the Diabetes Online Community (DOC) is a huge part of it.
She talked about the DOC being a real advocacy powerhouse, and she wondered if we don’t give ourselves enough credit around our value. Many are listening, and she said multiple times that we (the community) are an advocacy powerhouse.
We can actively shape what Sanofi’s activities are in the online community. Do we want more education? Tell them. Do we want them to amplify DOC voices and initiatives? Tell them. Do we want to learn more about the people working at Sanofi? Tell them. Something else? Tell them! (usdiabetes at sanofi dot us)
Sanofi is active in a number of different social media channels:
- Twitter – http://twitter.com/diabetes_sanofi
- YouTube - http://www.youtube.com/whyinsulin
- FaceBook - http://www.facebook.com/sanofiaventisUSdiabetes
- Blog – http://www.discussdiabetes.com/
During the show we talked a little bit about the “Data Design Diabetes – Sanofi US Innovation Challenge” and learned a little bit about the finalists. It was great to hear about this initiative, and Laura suggested checking out an interview with Todd Park, CTO, Health & Human Services for some more information. That interview is available here: “Data, Design & Diabetes: An Interview with Todd Park, CTO, Health & Human Services”
We learned about BlueLoop, an information exchange tool created by two parents, John & Pam Henry, to help manage their daughter’s diabetes while she is at school. What was fun about this segment of the show was how Laura talked about John & Pam solving a problem for themselves, and the output of that solution having the potential to benefit many. But that benefit was unable to reach people because the Henry’s didn’t have the resources to scale it. Sanofi US is working with them to try and help more people, and helping to amplify their voice. Laura did a fun interview with them early in September.
Finally, we talked a little bit about the challenges she faces in a highly regulated company that is trying to engage more through social media. She pointed us towards a great interview she did back in March with Mark Gaydos, Acting Head of US Regulatory Affairs Marketed Product at Sanofi US. There’s a lot of unknowns in the industry right now around regulated companies and social media, and this interview helps clear some things up.
All in all, it was a fantastic show, and I wish we had another hour to talk with Laura. I hope you’ll share some of your time with us and check it out.
– Stream the show, Download the MP3 (~15MB), or grab the podcast via iTunes. Please forgive the advertisements at the beginning. We are looking for sponsors to help us get rid of the advertisements (can you help?). Until then? We’re stuck with them…